Ella Pocketbook Pillars

The pillars for Ella Pocketbook are gateways for the lifestyle brand and encompass the essence of how women of colour travel the globe and continue to strengthen their presence as they story-tell, surpass historical markers, and influence the next generation. The three pillars are:

  • Wellness and Health

  • Self-Love & Beauty

  • Fashion Tech (in development stages)

The foundation

Pillar 1: Health and Wellness is at the foundation of how women of colour travel and how we thrive in an ever changing world.

The Flight

Pillar 2: Self-love and Beauty, is the way we present ourselves to the world from the inner to the outer part of ourselves. Ella Pocketbook is redefining what is self-love and its connection to self-care and beauty in travel.

The Journey

Pillar 3: Fashion Tech, the path to how we interact with the modern world and how we present ourselves to the digital world. We are committed to providing a travel bag that maximizes fashion and technology with a seamless merger to make today’s global woman free and fashionable.

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